2024
For over a year, I led the creative vision for LALO—shaping its brand world, evolving its visual language, and crafting campaigns that celebrate purity, heritage, and modern Mexico. From bold product launches to seasonal storytelling, every project was rooted in clarity and designed to See New.
Brandworld
LALO Tequila’s world is built on purity—only Blanco, no aging, no additives. Just agave, water, and yeast, distilled into a spirit that’s as transparent as the people who make it. Every detail, from photography to packaging to campaigns, reflects a modern Mexico—confident, minimal, and unafraid to see tradition differently. It’s a world where clarity is the canvas and culture is the color.
TO BE MODERN YOU MUST
See New Campaign
LALO Tequila invites the world to See New—to look at tradition through a modern lens. Rooted in purity and transparency, every element, from agave to artistry, is distilled to its essence. This platform became the creative heartbeat for every campaign, shaping how flavor, culture, and celebration come to life.
Valentines Love Letter.
Love is meant to be savored. For Valentine’s, we crafted For the Love of LALO—a campaign that turned the bottle into a love letter, celebrating connection, romance, and the shared moments that deserve something exceptional in the glass.
Hispanic Heritage Month
We honored our roots with 100% Mexicanos—a proud declaration that LALO is made in Mexico, owned by Mexicans, and a celebration of the culture that inspires every drop. This wasn’t just heritage—it was authenticity on full display.
High Proof Launch
High Proof pushed the limits—bolder flavor, stronger character, and a campaign that matched its intensity. The visuals and voice carried an edge, celebrating those who appreciate tequila with unapologetic depth.
Holidays
We reimagined the holiday season by blending tradition with surprise. From festive gatherings to intimate toasts, LALO’s See New Traditions encouraged people to celebrate in ways that felt personal, meaningful, and refreshingly modern.
A NEW YEAR
New Year’s became more than resolutions—it became an invitation to Start Something. This campaign encouraged bold beginnings, whether a new adventure, a new connection, or simply a new way of seeing the everyday.
LALO Bananas
Crafted for seekers of the new. Each design is a canvas—celebrating heritage, storytelling, and the spirit of LALO Tequila.
Tribute to the Wirikatu tribe.
New Year’s became more than resolutions—it became an invitation to Start Something. This campaign encouraged bold beginnings, whether a new adventure, a new connection, or simply a new way of seeing the everyday.
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